As a result, management must redefine their business goals and set new strategic objectives to sustain in a dynamic environment. Only publicly visible question's solutions are visible on our website. Does the plan adhere to the best practices regarding strategic plans? Economic crisis that have caused it to increase running costs, increase efficiency and reduce emissions. Other than this, they are, having the vision of managing profitable growth of the company through adding values in the, supply chain of customer. The central purpose of SWOT matrix is to identify the strategies that a company can utilize to exploit external opportunities, counter threats, and build on & protect Emirates Airlines strengths, and eradicate its weaknesses. This study examines the extensive strategic analysis of AirAsia Berhad that has enabled it to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). strategic objective and performance goal that we set out to achieve Emirates Aviation University Aviation Strategy 8 Mission, vision, goals and values Emirates Aviation University Aviation Strategy 9 Exercise Read as a team the provided strategic plan for DFW Int. The airline in 2009 transported a record 27. Additionally , Emirates Airlines is the international carrier of Lebanon that is a politically stable area and contains a strategic place especially for transit people. They also provide catering services, freight forwarding and logistics, tour operations and travel and a wide variety of travel packages around the world. Chuah Pui Ling CEB140028 5. Specific Objectives: Currently, Emirates’ flights account for nearly 40 per cent of all flight movements in and out of Dubai International Airport, and their main aim is to increase this market-share to 70 per cent by end of 2010 without compromising the reputation for quality. The success of Emirates Airline … 3. Tan Wei Teng CEB130056 2. However, Emirates Airlines has been able to sustain all their competitive advantage building blocks. Currently Emirates is the largest consumer of the A380 airbus supper jumbo, with major expansion plans in carrier planes to cater for their growing market. Emirates Airline need to concentrate more on their strategic plan in order to redu… The growth both in passenger and cargo has led to the purchase of more aircrafts, they are purchasing seven A380s and a Boeing 777 in the fiscal year 2010-2011, and this was reported by the CEO Sheikh Ahmed to (Tamara, 2010). Due to direct flights, Emirates airlines has adopted effective price policy for the shorter routes. They should cut prices in existing markets. 1. The services or the company is designed exceptionally to meet the competitive advantage. Lim Meng Sheng CEB140063 6. The company was affected by the global financial crisis but did enjoy great profits because they were strategically placed in the market and the fact that the Middle East was enjoying good business performance (Emirates, 2010). Fleet size. Emirates Airlines Objectives. These travel packages include the holiday lounge, luxury air travel, emirates tours, Dnata travel services, Dnata offshore and marine services and many more (Emirates, 2010). Furthermore, the main objective of the airline its self is to capture and gain a larger market share from a targeted market that comprises of both normal Low cost carrier. 1 billion dollars at 248 percent on the previous 325 million dollars in the previous fiscal year. We operate modern, efficient and comfortable aircraft, and our culturally diverse workforce delivers award-winning services to our customers across six continents every day. The major issues which are faced by the company, is related to availability of substitute in the market. The Internet, Books and journals are also an important in term of apply and devel… Define your needs and let us find you the best tutor tailored solutions about each topic and all of this with few effortless clicks. Emirates Airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of UAE expatriate market. They have a wide variety of products that give their customers satisfaction. SWOT Strengths i. Emirates airline is strategically located; their headquarters in UAE give them a central location and access to many markets. Although the prices of these routes is lower, the company generates revenue through volumes. By continuing we’ll assume you’re on board with our cookie policy. Ideas are decided against at a low level without reaching the top. We use the BCG to explain the market share and growth (Mohammed, 2006).