Agenda 2 Introduction and History New innovations and facets of JetBlue product Market overview Implications of needs, wants and demand in Jet Blue practice Which of Marketing concepts best applied to JetBlue What value created by JetBlue Is JetBlue likely to continue as successful in customer relationship CSR SWOT Recommendation JetBlue, which had been flying from Orlando and Fort Lauderdale, added Boston and New York in late 2018, hoping to attract business and leisure customers from two key Northeast hubs. We believe that the unique and shared identities, experiences, and thoughts of our crewmembers, customers, and communities are a tremendous asset that can help grow and strengthen our business. The Company is among the largest airlines in the US by available seating, providing affordable air fares and ancillary services. JetBlue Airlines is an esteemed airline that has the mission of “bringing back humanity back to air travel” (Sheth 12).This airline achieves this through delivering of value, service, style, as well as … This article elaborates the product, pricing, advertising & distribution strategies used by JetBlue Airways. JetBlue was set up by David Neeleman, who earlier founded a very successful discount airline called Morris Air in Utah. The main strengths of the company, for example, customer value driven, employee-oriented, and its ability to Develop and implement effective strategies and purposeful, active participation in the rapidly expanding basic domestic and international market. While there are other external factors (luck) that have subsequently affected JetBlue in the late 2000’s, I think ignoring the side-effects of strategy had a big effect on their troubles. JetBlue case study 1. In 2008, JetBlue adapted new strategies to re-evaluate the way its assets were used, reduce capacity, cut costs, raise fares, grow in select markets, offer services for business travel, form strategic … Jetblue CEO David Barger believes there is room in the U.S. for a developing domestic airline to grow. Brief History of JetBlue Airlines. JetBlue Airways Corporation, a passenger carrier company, provides air transportation services. Their stories elaborate on ways in which their employees have gone out of their way to ensure a great experience for guests. The Strategy. Jet Blue : A Strategic Management Case Study 1. Business Strategy 9. JetBlue is about to enter its third decade as an airline and is far from a scrappy start-up. He also helped found West Jet, another discount airline in Canada. JetBlue, a low-cost carrier based in New York City, added non-stop flights linking Bradley with Los Angeles, Las Vegas, San Francisco, and Cancún, Mexico, late last year. The Senior Analyst supports the Manager of Strategy & Business development and Senior Leadership in leading and supporting strategic projects across the organization to position the Company for the next phase of its evolution. JetBlue’s strategies for 2008 & beyond and likelihood of success. Instead they rely on a defined set of core values to operate by; Safety, Caring Attitude, Integrity, Fun and Passion. JetBlue Airways Corporation, stylized as jetBlue, is an American low-cost airline headquartered in New York City. Having chosen the strategy and the org-chart that best suited for executing the strategy, the JetBlue leadership team ignored to see the flip-side of the strategy. The Senior Analyst of Strategy & Business development supports JetBlue in identifying, evaluating, and driving strategic initiatives for JetBlue. While they offer value airfare, they have never steered away from design and technology to be able to provide this value. Business Strategy Of The Airline Jetblue Abstract. - JetBlue.com. Abstract. JetBlue’s strategies for 2008 & beyond and likelihood of success. The main strengths of the company, for example, customer value driven, employee-oriented, and its ability to Develop and implement effective strategies and purposeful, active participation in the rapidly expanding basic domestic and international market. Part of this involves JetBlue providing television on all flights and high levels of customer service to all of their passengers.