The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio Brand Equity In marketing, brand equity refers to the value of a brand and is … Following are the categories of segments in BCG matrix; Cash cows, Dogs, Question mark and Stars. Growth-Share matrix) is a strategic planning tool, which is used to portray firm's brand portfolio on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis. It is the most renowned corporate portfolio analysis tool. bcg matrix template This is the template BCG MATRIX TEMPLATE. Dear Power BI'ler, I'm pretty new to Power BI and struggle with the following problem: My goal is to build a BCG (Boston Consulting Group) Matrix in Power BI which shows the combination of relative market share and year on year growth rate of different suppliers for selected years in a X-Y-scatter-plot (each of these combinations per supplier is represented by a colored dot per year). A template that can be used by LibreOffice online, OpenOffice, Microsoft office suite (Word, Excel, Powerpoint) or Office 365. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Microsoft. 3 The BCG Matrix’s graphical approach will focus among Microsoft segments based on the following dimensions: 1. on the x-axis is the relative segment’s market share and 2. on the y-axis is the industry growth rate (David & David, 2017) The relative market share can be identified as the ratio of a division’s revenue (market share) in a particular industry against the largest rival firm. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. VP Online Diagram provides a BCG matrix maker along with a set of pre-made BCG matrix templates. Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. Many customers switched from Windows to Android when Android was first introduced in market, occupying the market share of Lumia. BCG matrix was a framework originally devised by Boston Consulting Group to strategically measure the potential growth rate of a company within its industry versus its relative market share. BCG Matrix is a four quadrants graphic representation of multiple segments, which can be analyze by means of Market share and Industry sales growth rate. The company has perfected its product mix over the years according to what’s working and what’s not. BCG matrix can be considered as a tool which by the use of effective utilization of growth rate of various product lines produced by any organization in addition with the relative market share assesses the relative strength of specific products in the portfolio of a brand. Be effective with your business documentation by simply putting your content in our BCG Matrix Word document template, which is very economical yet does not compromise with quality. BCG matrix (aka. The matrix consists of 4 classifications that are based on two dimensions. These first of these dimensions is the industry or market growth. Microsoft Corporation Report contains a full analysis of Microsoft Ansoff Matrix. Description : Download editabletemplates.com's cost-effective BCG Matrix Microsoft Word Template Design now. This BCG Matrix editable Word template is royalty free and easy to use. In this scenario Microsoft must adopt product development strategy to achieve its original market share and develop this segment into star. The BCG matrix is a strategic management tool that was created by the Boston Consulting Group, which helps in analysing the position of a strategic business unit and the potential it has to offer. BCG matrix examination of Microsoft is … A perfect example to demonstrate BCG matrix could be the BCG matrix of Pepsico. BCG Matrix Question Mark: Microsoft Windows Nokia Lumia Phone falls in this category (Kasi, 2 017). BCG Matrix. Here are the four quadrants of Pepsico’s growth-share matrix: Cash Cows – With a market share of 58.8% in the US, Frito Lay is the biggest cash cow for Pepsico.